Could you do a fashion fast to oppose fast fashion?
Why?… For workers in the garment industry ‘fast fashion’ is a millstone. The drive to increase profits and get products into our high street shops faster and faster to satisfy an insatiable desire for new trends; the drive to sell more, consume more, make more, waste more unfortunately doesn’t mean that workers are paid more for making our clothes.
How?… The Six Items Challenge is easy really! Just select 6 items of clothing from your wardrobe and pledge to wear only these every day for 6 weeks/ a month, depending on the Challenge. You can have unlimited access to underwear, accessories and footwear. You’re even allowed to use your sportswear or performance gear. But your main items of clothing – dresses, trousers, tops, skirts, jumpers, shirts or cardis must remain the same throughout. Get creative with your combining… Think what you really love. What defines you? You might surprise yourself with your choices but remember to be practical too!
Check out the Blog page for the latest news about the challenge, including diary entries, interviews with the participants, and our ideas and inspirations.
Garment workers don’t have the unlimited choices we have… £3, not much is it? The price of a sandwich, a copy of a fashion magazine or a cheap t-shirt in some of the UK’s leading high street stores: but this amount is double what many workers can earn in a day making clothes for the UK market. The reality is that UK brands want more and more from their suppliers while giving less and less. Long hours; daily overtime; poverty wages; unstable job contracts all hamper basic needs such as buying food, healthcare, education and accommodation. This is the norm for garment workers across the globe.
Labour Behind the Label don’t advocate boycotting brands as this often has a negative impact on workers, but it is so important to create an awareness of the current situation – consumption needs to slow down, the pressure on workers and the constant precariousness of jobs and wage levels needs to be addressed. By exploring this issue through the 6 Items Challenge and fundraising for Labour Behind the Label, you can play a vital part in contributing to the work we do in supporting real people in their struggle for better rights and working conditions.